Quality Standard 7.1
The toy library has distinct branding
A strong brand starts with a clear mission. Your mission statement should be simple, memorable, and easy for members, staff, and board members to recall. A strong brand invites people to be part of a bigger movement, helping them see how their time, money, or support contributes to meaningful change. It creates an emotional connection that goes beyond your services and reflects what people value about themselves and their community. Consistency is essential—your message, look, and tone should be the same across all platforms, from social media to in-person interactions. Clear branding helps people instantly understand who you are, what you do, and why it matters. When done well, strong branding builds recognition, trust, and credibility, supporting fundraising, partnerships, volunteering, advocacy, and growth.
A brand begins with a mission, and your mission statement.
Make your mission obvious, simple, memorable. If you asked a random member, a staff member, or even a Board member, would they be able to recite it? If they can't, you need either a new training and induction program or a new mission statement.
A brand invites others to help "a larger movement". Inspire people to make a difference. You must help your supporters understand that by giving their time and money to your organisation they are part
of a larger movement.
A brand reaches out with that kind of powerful connecting experience that goes beyond your immediate product and connects with what your consumers want to believe is the best about themselves.
A brand is consistent.
Reflect your brand in everything you do. The "brand" is both seen and felt - seen in your publications, and identified with the work you do.
One big "package". Your brand must maintain consistency. It doesn't matter whether people are reading about you in the local paper, going to your web site, visiting your offices, or speaking to your volunteers, the information provided should be the same.
Consistent look and feel to what you do and produce. Don't follow any trend
or develop new products or services that don't fit your vision. Distinct branding helps make you recognizable. Be able to answer "Who are we?" "What do we do?" and "Why is it important?"
Developing your brand
Logo
Brand Colours
Tone of voice
Templates
Rebranding/refreshing
Using your brand
Tools
Canva
Microsoft
Accessible Communication
When considering updating your branding it is important to consider how accessible your branding is. Here are some website that you can use to help determine if your branding is accessible.
A measure of successful branding is how recognizable you are. It means you don't have to explain who you are all the time. It means you have that extra layer of credibility which helps with things like grants, fundraising, gaining sponsorship, attracting volunteers, and liasing with politicians(if that's your jam) and of course attracting new members.
https://www.ourcommunity.com.au/