7.1 The toy library has distinct branding

<p>Your brand is how you clearly communicate who you are, what you do and why it matters. A strong brand begins with a simple, memorable mission that committee members and volunteers can confidently explain. Branding is more than a logo — it includes your colours, tone of voice and templates, creating one consistent picture across all communication.</p>
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<p>Consistency builds credibility and recognition, supporting grants, fundraising, partnerships and membership growth.</p>
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<p>Accessible communication ensures everyone can engage with your toy library. Use plain language, readable fonts, strong colour contrast and inclusive formats to make your branding welcoming and accessible to all.</p>